30+
Content blocks
Marketing, product, blog, paywall page builder content blocks
15
Collections
e-commerce, users, orders, case-studies, portfolio, blog and more
6
User roles
Role-based access and authorization
8
Email templates
Transactional emails via Resend or custom
Everything required for a production-grade marketing site and store is wired up and working before you write a line of custom code.
Production-ready on day one
Full support for authentication, AI tooling, payments, SEO, email and design system are all configured. Start from the features, not the infrastructure.
No platform lock-in
Self-hosted Payload CMS with no per-seat pricing. Your data lives in your own database MongoDB or PostgreSQL. Move or customize whenever you need.
Built for content teams and developers
Non-technical editors use the visual block builder; developers work with clean TypeScript and Payload's powerful Local, REST and GraphQL API.
Revenue-ready
Stripe integration, cart, checkout, subscriptions, digital product delivery, and order management all included with minimal setup.
Visual page builder
30+ page builder blocks, such as, hero, stats, cards, testimonials, carousels, and more. Build any page without code. Easily customize any blocks as you need for your project.
Full e-commerce with Stripe
Supports physical, digital, course, ebook, and subscription products. Complete store with cart, checkout, orders, and fulfillment. Customers can unlock paywall blocks upon purchases.
AI content generation
Generate blog posts, pages, and product descriptions using Anthropic Claude or OpenAI GPT. Accelerate your content delivery with optimized SEO driven content.
Blog with rich text editor
Built-in Lexical editor, categories, tags, authors, reading time, in-post ads, and AI SEO optimization. Easily embed content blocks like images, videos, code, FAQ's inline with rich text content with optimized typography.
6-role user auth system
Supports user registration, email verification, password reset, login limiting, account lockout, and role-based access control. All self-managed support pages include pluggable Captcha to prevent bot attacks.
SEO + sitemap + OG images
Super charge your online presence with per-page SEO meta fields, JSON-LD structured data, auto-generated sitemap, and OG metadata. Fully optimized for AI and SEO search engine ranking.
Analytics + cookie consent
Cookie consent configuration for GA4, GTM, and Meta Pixel with consent-gated loading and a configurable consent banner.
Mega menu + footer builder
Easily create dropdown navigation and mega menus with visibility rules per role, badge labels, and multi-column footer groups.
8 email templates via Resend
Email verification, reset, welcome, order confirmation, status updates, and backorder notifications. Uses Resend by default and provides advanced email format compatibility with elegant and easy to design React based custom emails.
Feature flags + maintenance
Toggle the store, blog, or maintenance mode from global settings without a deployment. Easily create global feature flags for various types of seasonal or brand promotions which can be used by marketing teams to influence and determine page builder block brand variants.
If your business needs to move quickly, this starter template can quickly be configured and deployed. Clone the private repository and follow four steps to a working local development environment.
Accept the GitHub invitation, run git clone on the private repo, then pnpm install. Copy .env.example to .env.local.
Add your MongoDB or PostgreSQL URL, Stripe keys, Resend API key, and optional AI provider credentials to .env.local. An annotated reference is included.
Run pnpm seed to populate demo content, then pnpm dev. The admin panel and frontend are both running locally.
Push to Vercel, Netlify, Digital Ocean Droplet, or any Node.js host. Set environment variables, run the seed once, and your site is live.